Design and Creative Industries

Historically Thailand has been a centre for creative industries such as jewellery and textiles. This leading position has now made Thailand a powerhouse in the design area and a hub for trade for a number of creative industries. The tradition of Thai handicraft and a skilled workforce make Thailand an excellent choice for establishing production sites.

 

Several Danish companies are already present in this field with production of jewellery, tableware, shoes and more, making the most out of the Thai talent for creativity and aesthetics. At the same time Danish design is of growing interest to Thai retailers and the demand for furniture and well-designed arts and crafts increases. Thais are becoming wealthier and in 2011 the World Bank upgraded Thailand to become an upper-middle income economy. Since 2006 the purchasing power has on average risen by 47%, and this has sparked a demand for unique Danish design products among the richer part of the population.

 

A geographical position central in the ASEAN Economic Community (AEC) shows great potential for millions of consumers throughout the region. Consumers are already aware of Thailand’s current position within the creative industries and will naturally seek out this market as it expands. With a number of giant Thai conglomerates seeking for expansion areas, Danish companies have valuable potential as new partners.

 

Over the past 4 years, Danish export to Thailand has increased by more than 30% reaching a total value of more than DKK 1,800 million. With increasing export of Danish products to the Thai market as well as production and sourcing in Thailand, Denmark and Thailand are moving closer to each other in this commercial sector.

 

As Thailand works to develop is productive sector into “Thailand 4.0” there is a demand for new creative approaches and the most advanced technologies. This, and the quality, innovation and sustainability which differentiates Danish products, makes for beneficial cooperation.